Your Web Site Can Help Customers Make Purchasing Decisions

Anticipate the needs of your audience

What do clients want to know about your products? Anticipate their questions and answer them on your web site. You can offer expert advice to help them understand the issues so they can make an informed decision. Interactive content such as checklists, calculators, and surveys let your user have some fun while they learn about your products or services.

Use Technology To Be More Helpful

Why limit yourself to just words? Flash animation allows you to tell your story through slideshows and interactive presentations. You can also provide useful tools such as calculators and interactive checklists to help your audience make decisions or learn more about your services. Web guru Jacob Nielsen once said, "The web rewards those who are generous." Your investment in your web site can reward you with the trust and good will of your audience.

Next: Use Technology To Better Understand Your Audience

Articles in this section:

• Web Marketing to Reach More Customers
• Relationship Email to Serve Customers Better
• Web Content Can Help Customers Make Purchasing Decisions
• Tracking Technology to Learn More About Customers
• Web-based Partnerships to Access Greater Audience