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Technology Can Help You Evaluate Leads

What is the most frustrating thing about marketing campaigns?

You don't know what happens to your e-mail, letter, or circular after you send it out. What if technology can help you track your marketing e-mails? With that information, you might be able to determine the most promising prospects and focus your energy to follow up with them.

Using web-tracking technology, you can break down leads from an e-mail campaign into the following categories:

People who

  • opened your e-mail
  • clicked-through to your web site
  • clicked on your offer links
  • are frequent visitors
  • replied to your e-mail
  • phoned you

Develop Follow Up Strategy

With this information, you can determine which prospects have the most interest in your message and develop a strategy to follow up by phone or e-mail.


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